BEYOND THE URL
We don’t believe a domain is simply a website address; it’s the most undervalued asset in the digital economy. Legendary Names was founded over 15 years ago on the principle of strategic ownership: the right name, in the right hands, at the right moment.
Today, we operate as a boutique domain studio for founders, brands, and investors who treat naming as infrastructure, not decoration. From consulting and naming to leasing and brokerage, we help clients secure the kind of digital real estate that compounds in value over time.
Every name in our portfolio is curated, vetted, and held with intention. Our work starts long before a domain changes hands, in research, positioning, and negotiation, so that when you make your move, you’re not just buying a URL. You’re claiming ground for the story your venture is meant to tell.
ABOUT US
OUR STORY
In 2012, a private archive of words, brands-that-could-be, and half-imagined ventures began to take shape under the stewardship of Founder & CEO Matheus Leite, long before domains were treated as an asset class. What started as his personal collection slowly turned into a map of the internet we wished existed.
Over time, early-stage founders kept getting stuck at the same place, the name, and again and again, a domain from that archive unlocked the project, the pitch, or the funding conversation. Legendary Names was born from Leite’s realization: some names shouldn’t be flipped; they should be held, protected, and released only when the right story comes along. That founding discipline still sits at the core of everything we do today.
Matheus Leite
Chief Nomenclator